Showcase@ Smart


Goal:

Nowadays, the car companies are all competing for a bigger chunk of the same pie. Smart wants to create an enrapturing advertising campaign aiming to help convincing consumers of the value, efficiencies, and the usefulness of its car.

Strategy:

2011, Along with Kobe Bryant became the Imaging Ambassador of Smart China, Smart China decided Weibo as the main marketing platform of the new version TVC and new slogan. With the wonderful advertising materials, and Kobe’s 25 cities’ promotion, we brought @奔驰smart(Smart China official Weibo account)4,505,123 visitors, and doubled their follower from 65,772 to 125,048.


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