WeChat vs Weibo for your business needs.
Owned by Sina
Accessed via PC and mobile – content open to all users
Stronger transmission capacity to a broader audience
Frequent updates featuring immediate distribution of information
No characters (use to be 140 Chinese words) and up to 9 embedded photos and 1 video
Use hashtags, articles
Effective for branding reach through MASSIVE transmission
Owned by Tencent
Normally accessed on mobile devices – only reach subscribers
Contacts based one-to-one communication
Privacy and communication in Friend Circle
1 push message with up to 8 rich content tweets per day allowing in-depth knowledge and information sharing
No limit on word count, photos or videos in push message for subscribers.
Effective for maintaining connection
Weibo works for discovery of new companies, brands or services to follow, and users go on there to search for new things. Weibo is still a valuable avenue to keep your finger on the pulse of what’s viral.
WeChat is quite differently. Wechat enables brands to have one-to-one, personal communication with followers. However, as a contacts based messaging app, no matter how great it is, it’s very hard for customers to find you unless they know your specific username (for example, China Merchants Bank is “cmbchina-95555”).