Showcase@ New balance

Goal:

新百伦Newbalance(Weibo), One of the top shoe brands in the world, but a stranger for Chinese. The campaign’s goal was to reach a broader audience and amplify brand awareness among the target audiences.

Solution:

We together to mix products info into every single post and target the young clients in China.

With our promotion service, the growth of NewBalance official account followers is explosive. The topics #新青年•新轻年#, #向爱跑，跑向爱# we run for NewBalance beat other valentine's day’s topic. There are more 80,000 retweets, and NewBalance’s China online shop has to rise in price to due to high sales volume.