Showcase@ Lego

Goal:

Lego is the world #1 toy brand. The Lego fans in China are not only children but also many adults just like the other countries. However, where are they?

The goal of the campaign was to find out the potential customers in China and generate awareness of their product among those right customers.

Strategy:

@乐高中国(Lego China official Weibo) chose us to be the helper to locate the potential customers. Our job was to discover the target audience, implement media strategy, and build awareness through the campaign. During the promotion, we successfully ran several campaigns. Especially the #乐高人间大炮# one, which lasted 16 days, attracted 40734 fans and 2,368,273 PV.