IN MY SHOW Social / Mobile Marketing

Showcase@ Shanghai Disneyland

Showcase@ Shanghai Disneyland

Branding Case Fact Client: Shanghai Disneyland Weibo Account: @上海迪斯尼度假区 Goal: Shanghai Disney Resort(Shanghai Disneyland) grand opening is an very important marketing point for Disney. But, how to make it explosive(instant and massive) effectively is a much more serious problem for Disney when facing over 400,000,000 Weibo users. Solution: Step 1: We are helping Disney to target the potential customers Step 2: Use filters to select the final target audience for Fans Top Ads i

Showcase@ Lee Kum Kee

Showcase@ Lee Kum Kee

Over the past few years, INMYSHOW has partnered with Lee Kum Kee, a Hong Kong-based food company with over a hundred years’ history, specializing in manufacturing Chinese- style sauces. Lee Kum Kee engaged INMYSHOW to help them expand more efficiently in digital channels in China as well as in the new markets of the US. In order to identify the most viable opportunities for immersive brand engagement and direct product trial, we introduced the topic #128TastyFormula on their

Showcase@ Alipay International

Showcase@ Alipay International

Story: For the last few years, we can see that there is a tremendous increase in desire among Chinese consumers to shop in the US and European countries for American brands and European luxury goods. We expect this growth of Chinese consumers to continue throughout the holiday season, particularly when discounts and promotions are available. Alibaba completed the largest tech IPO in history and has spent the past few years working with U.S. retailers to make it easier for Chi

Showcase@ Smart

Showcase@ Smart

Goal: Nowadays, the car companies are all competing for a bigger chunk of the same pie. Smart wants to create an enrapturing advertising campaign aiming to help convincing consumers of the value, efficiencies, and the usefulness of its car. Strategy: 2011, Along with Kobe Bryant became the Imaging Ambassador of Smart China, Smart China decided Weibo as the main marketing platform of the new version TVC and new slogan. With the wonderful advertising materials, and Kobe’s 25 c

Showcase@ Lego

Showcase@ Lego

Goal: Lego is the world #1 toy brand. The Lego fans in China are not only children but also many adults just like the other countries. However, where are they? The goal of the campaign was to find out the potential customers in China and generate awareness of their product among those right customers. Strategy: @乐高中国(Lego China official Weibo) chose us to be the helper to locate the potential customers. Our job was to discover the target audience, implement media strategy, a

Showcase@ New balance

Showcase@ New balance

Goal: 新百伦Newbalance(Weibo), One of the top shoe brands in the world, but a stranger for Chinese. The campaign’s goal was to reach a broader audience and amplify brand awareness among the target audiences. Solution: We together to mix products info into every single post and target the young clients in China. With our promotion service, the growth of NewBalance official account followers is explosive. The topics #新青年•新轻年#, #向爱跑，跑向爱# we run for NewBalance beat other valentine

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