Showcase@ Shanghai Disneyland

June 15, 2017

Branding Case Fact

Client: Shanghai Disneyland

Weibo Account: @上海迪斯尼度假区

 

 

Goal:

 

Shanghai Disney Resort(Shanghai Disneyland) grand opening is an very important marketing point for Disney. But, how to make it explosive(instant and massive) effectively is a much more serious problem for Disney when facing over 400,000,000 Weibo users.

 

 

 

 

 

 

Solution:

 

Step 1: We are helping Disney to target the potential customers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2: Use filters to select the final target audience for Fans Top Ads impressions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 3: Create a touching content and polish it to touch more.  

 

 

 

Outcome:

 

Shanghai Disneyland has become a hot topic on Weibo, and news about the area’s grand opening spread rapidly. Tens of thousands of tourists streamed in to Shanghai Disneyland on its debut.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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