Showcase@ Lego

June 12, 2017

 

Goal:

Lego is the world #1 toy brand. The Lego fans in China are not only children but also many adults just like the other countries. However, where are they?

The goal of the campaign was to find out the potential customers in China and generate awareness of their product among those right customers. 

 

Strategy:

@乐高中国(Lego China official Weibo) chose us to be the helper to locate the potential customers.  Our job was to discover the target audience, implement media strategy, and build awareness through the campaign. During the promotion, we successfully ran several campaigns. Especially the #乐高人间大炮# one, which lasted 16 days, attracted  40734 fans and 2,368,273 PV.

 

 

 

 

Please reload

Featured Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Recent Posts

June 12, 2017

June 12, 2017

Please reload

Archive
Please reload

Search By Tags

I'm busy working on my blog posts. Watch this space!

Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

 INMYSHOW USA Inc.

 All Rights Reserved

 

  • weibo-icon[1]
  • Facebook - White Circle

Follow me