June 15, 2017

Branding Case Fact

Client: Shanghai Disneyland

Weibo Account: @上海迪斯尼度假区

Goal:

Shanghai Disney Resort(Shanghai Disneyland) grand opening is an very important marketing point for Disney. But, how to make it explosive(instant and massive) effectively is a much more serious pr...

June 12, 2017

Over the past few years, INMYSHOW has partnered with Lee Kum Kee, a Hong Kong-based food company with over a hundred years’ history, specializing in manufacturing Chinese- style sauces. Lee Kum Kee engaged INMYSHOW to help them expand more efficiently in digital channe...

June 12, 2017

Story:

For the last few years, we can see that there is a tremendous increase in desire among Chinese consumers to shop in the US and European countries for American brands and European luxury goods. We expect this growth of Chinese consumers to continue throughout the...

June 12, 2017

Goal:

Nowadays, the car companies are all competing for a bigger chunk of the same pie. Smart wants to create an enrapturing advertising campaign aiming to help convincing consumers of the value, efficiencies, and the usefulness of its car.

Strategy:

2011, Along with Kobe...

June 12, 2017

Goal:

Lego is the world #1 toy brand. The Lego fans in China are not only children but also many adults just like the other countries. However, where are they?

The goal of the campaign was to find out the potential customers in China and generate awareness of their produ...

June 12, 2017

Goal:

新百伦Newbalance(Weibo), One of the top shoe brands in the world, but a stranger for Chinese. The campaign’s goal was to reach a broader audience and amplify brand awareness among the target audiences. 

Solution:

We together to mix products info into every single...

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